Ramco Establish Office 365 on Cloud

To leverage the power of a single platform to collaborate between employees, partners and customers, Ramco Systems Limited has selected Microsoft Office 365 for unified communication and collaboration with its partners and customers.

Raghvendra Tripathi, CPO, Ramco Systems Limited, stated, “We are a Cloud company and all our products run on the Cloud. It was important that we run our own business on the cloud and hence decided to keep nothing on premise, including email”.

He further added, “ to match the growing pace of our business, we required a cloud solution that would not only reduce our CAPEX but also bring the employees closer to partners and customers.”

“The importance of cloud and its high positive impact on business efficiency, security and mobility make it a business critical decision for organizations that aspire to be ahead of the game. Microsoft Office 365 will take the collaboration experience of Ramco Systems’ employees, customers and partners to the next level, while maintaining security, compliance, and privacy they can trust,” stated Ramkumar Pichai, GM – Microsoft Office Division, Microsoft India.

The solution provides a single platform for its employees in India and across the globe to exchange information, with anywhere anytime access, ensuring increase in productivity, security and mobility.


Portronics Introduces New Version of Pure Sound Pro BT



Portronics Introduces  New Version of Pure Sound Pro BT

Portronics, a leader in the innovative portable product market, has launched the upgraded and superior version Pure sound Bluetooth series, the Pure sound Pro BT.

Stuffed with features like 2.5 W speakers, in built MP3 Media Player, FM, USB playback, SD card,   Bluetooth connectivity  and more, makes it one of the best featured Portable sound Bars in the country.

The newly designed Portronics product offers the Turbo Bass paten technology that perfectly improves the bass quality along with the clean treble that further adds on to the unparalleled musical experience.

Facilitating users with an option of enjoying nonstop music for a period of 6-8 hours with a single full charge, the ‘Pure sound Pro BT’ is designed with dual power supply. While the detachable Lithium ion battery (generic BL-5 C battery) with special ECO-PLUS works on a power saving design, the signal handling USB offered along with the device makes charging an easy task with other portables like laptops.

Furthermore, customised to match up to the consumer’s demands, this mini digital product is designed to play music via U-Disk/SD cards directly and can also support MP3 and APE/FLAC lossless music format files. In addition to this, the machine also allows documents and files to be downloaded directly on to the storage without drawing out the SD card thus standing out as one of the most user friendly products in the market.

Supported by a stylish LCD, the Pure sound Pro BT is crafted with dual independent acoustics cavity, dual low frequency radiator and dual low power consumption channel of digital amplifier. Along with this, the in-built FM antenna in the product also supports automatic and manual search of stations; thereby pre-saving all the FM channels accordingly.

The Pure sound Pro BT is devised to well match with gadgets like PSPs, mobiles, tablets, MP4, MP3, desktops, laptops etc via a 3.5 mm audio cable and Bluetooth, thereby sufficing users with the option of integrating interfaces and using the product in line with others.

Portronics Pure sound Pro BT is available in black colour across India , at the cost of INR 4499. The sound system has no additional maintenance cost


WHO-India’s wins award for Best Use of Mobile Advertising-“Donate Your Caller Tune” Initiative

WHO-India’s  wins award for Best Use of Mobile Advertising-“Donate Your Caller Tune” Initiative

Leo Burnett won the ‘Best Use of Mobile Advertising’ for its work on a unique health awareness campaign, Donate Your Caller Tune For A Cause (DYCT) for World Health Organization Country Office for India at the Yahoo Big Idea Chair Awards 2013.

‘Donate your caller tune’ is a pilot initiative for which prominent celebrities have lent their voice to create simple effective health messages. A symbolic ‘donation’ is made when people give up their regular caller tunes, replacing them with any one of these health awareness messages or subscribe to ‘Donate your caller tune’. The donation, therefore, is not asking a user for funds, but simply that s/he changes/donates or subscribes to a caller tune with a health related message O.

One can easily download the message of a favourite celebrity and use it as a caller tune on one’s own mobile handset.

Speaking about ideation of this campaign, Mr. Piyush Gupta, Creative Director, Leo Burnett India, said, “Our idea was to reach out to the urban Indians with creative messages for adopting a healthy lifestyle. On an average a person receives at least 15 phone calls a day, making the space of caller tune an untapped area for promoting welfare causes. It was important that we tapped this innovative medium, and this was made possible by WHO India by adopting this idea. Also Bollywood celebrities have proven to be the best ambassador for various causes, hence involvement of A-list celebrities also add a lot of value to the campaign”.

In the next phase of the initiative, the celebrities and the causes they have supported are: Amitabh Bachchan (High Blood Pressure), Jaya Bachchan (Breast and Cervical cancer), Akshay Kumar (Unhealthy food), Ranveer Singh (Fitness), R Madhavan (Diabetes), John Abraham (Obesity), Shankar Mahadevan (Stroke), Shaan (anti-tobacco), Cyrus Broacha (Stress) and Parineeti Chopra (Cardiovascular disease). 

The Donate Your Caller Tune campaign is available pan India and the health awareness messages can be downloaded from www.donateyourcallertune.in



Spread your sparkle with Blaze by Subha

A wising Cart for your endless fashion desires. A dream that’s now real…

Be it a day out with you bff or a party dress that makes you go gaga or an outfit that traditionalizes a modern woman.

It’s all what a woman wants…. It’s how you want to see yourself!!!


Blaze not just offers an irresistible range that’s ready to pick but also implements your ideas by customizing whatever you desire with professional assistance.

It time to ‘Flaunt yourself’ with a collection that is ‘Delicate yet Naughty’. The range has colors that mesmerizes your heart with in a moment and brightens it on another. The Fabrics used are all of exquisite quality ranging from georgettes, chiffon, sequence and what not. And the styles are made by keeping in track with the trends which brings out an elegant yet sparkling side in you.

Helical Expands its Product Portfolio- Helical Scrunch

Helical IT Solutions has launched a new product HELICAL SCRUNCH into the market to solve the existing ETL issues faced by the companies. Helical Scrunch will reduce the time, effort & resource requirement by approx 30-70%. Helical Scrunch provides an extensive control to an end user/IT admin via web interface. The control includes controlling and changing ETL configurations without opening ETL job, monitor data flows, controlling what to execute what not to execute etc. Nitin Sahu, Co-founder, Helical IT Solutions said, “We are really excited to launch Helical Scrunch which will further lessen the complications which exists in ETL Solutions, thus resulting in saving time and resource requirement and creation of much better high quality enterprise ETLs. We have been working on this product for the past 3 months. This will be a new revolution in the way ETLs are created and used”. Helical Scrunch also provides, via web interface, extensive reports and dashboard capability. Thus empower user to have real time view of the project status, error encountered, data transfer, data flow monitoring, which all jobs are executed, which all jobs are executing etc. There will also be ability to select date range for seeing the different parameters. Visualization helps in Monitoring and Analysis. The alerting and notification feature of Helical Scrunch helps in creating different kind of alerts which are configurable. Helical Scrunch has been designed in such a way that the jobs created are following standard conventions, best practices, naming conventions etc and thus they can be easily edited and highly reusable. Furthermore, the architecture has been designed in such a way that easily any new module or feature can be added, which makes the entire framework highly extensible. Thus it can accommodate any new requirement or business logic or feature. Helical Scrunch is designed in such a way to make sure that absolutely all the ETL work is properly logged. The extensive logging mechanism helps in visualization, identifying, alerting and taking corrective action. Helical Scrunch takes care of all the other things like nomenclature, standardization, creation of jobs etc. Hence, ETL team can only need to focus on the problem in hand, which is actual implementation of the business logic.

Remake of Sholay in 3D had diffcuilty

As the release of Sholay in 3D is around the corner, Maya Digital Studios, who did the coversion of movie from 2D-3D exclaims that the scene where Hema Malini is trying to pluck mangoes was the most difficult scene for 3D conversion.

The conversion of Hema Malini’s shot in 3D with the background of numerous mango trees was the most challenging task for this premier animation and visual effects studio.

“One of the most complicated frames from the film is, where Hemaji is standing in a jungle. When we speak about depth and 3D, each individual portion is a separate layer, with its own depth. From her nose, to the hair, to the flexed hand, to each and every tree, to every leaf of each tree become a separate layer which has to be pulled out individually and then composited together to form a 3D frame with the right depth, making this scene the most difficult scene to be converted in 3D,” said Mr. Ketan Mehta, MD & Chairman, Maya Digital Studios.

Maya digital Studios have made an optimum effort to do full justice in the final 3D output of Sholay as the legendary movie in original.

ATOM Mobiles unveiled three Smartphones

Atom Mobiles announced the launch of three new Smartphone’s models – ATOM Supremus, ATOM Ultimus and ATOM Maximus.

All the three handsets are equipped with the latest 1.5 GHz MediaTek processor model MTK-6589T and they all operate on Android Jelly Bean operating system, v4.2.1.

Mr. Hemant Waghmare, Managing Director, Atom Mobiles said, “We as Atom are firm believers in providing ‘Superior technology products at the most competitive price’. Our current range of products offers International Standards of Quality at an affordable Indian price. We conduct thorough research on technology before absorbing it in our products. Our in-house international team is always working towards adopting the latest technology at an optimized cost, thus we are able to transfer these benefits to our customers. “

Also, ATOM MOBILES  is providing a unique service model of Door Step handset Service Pickup & Drop. It is  also giving its customers free accessories worth Rs.7500 with each phone, these accessories includes a 4000mAh Power Bank, Bluetooth Speakers, Leather Flip cover, and high quality screen protectors.

These phones will be available in all leading Multi Brand Smartphone Outlets & through online sales channel these phones are exclusively available on snapdeal.com. The Supremus comes with a MRP price of Rs. 19,999, ULTIMUS with MRP Rs. 22,599 and Maximus with MRP Rs.27, 999.



Incredible India Announces Short-Film Contest For Travellers

Incredible India, an initiative by the Ministry of Tourism, Government of India, in association with content-based digital solutions provider Trivone Digital Services Pvt. Ltd., has launched a short film contest for travellers to promote tourism by depicting pristine destinations within the country.

The contest, open to both Indians and foreign nationals, aims to promote unexplored destinations, encourage visitors to share their travel adventures. Anyone who loves travelling and capturing those moments can upload travel videos of less than 3 minutes’ duration, on the Pixel13 (www.pixel13.in) website to showcase the best of their experiences.

Contestants have to be aged 18 or above to participate in this free online contest by completing a simple Registration Form on the website. Thereafter, they are free to upload the short films, which will be judged a high-powered jury combined with an online poll, which will be initiated once the call for entries closes down.

The short-film adjudged as the ‘Best Film’ based on the online poll and jury will receive a prize worth Rs.50000 (Rupees Fifty Thousand Only) sponsored by the Hospitality Partners Royal Orchid Hotels.

Speaking about the campaign Founder & CEO of Trivone, Mr. L. Subramanyan, says, “We are happy to join hands with Incredible India to promote Indian tourist destinations globally. Our aim is to get tourists to document and articulate their experience through a short video film that can be accessed by anyone who visits the website. We also think that such a venture can create awareness of little known places within the country which have thus far remained unexplored.”

Eminent filmmaker Singeetham  Srinivasa  Rao, who made several memorable movies like India’s first silent movie in color ‘Pushpak’ and got veteran actor Kamal Haasan to play the dwarf, will be heading the high-powered jury.

The initiative has already received tremendous response with over 1800 entries and about 2000 members and is expected to receive many more.


Autumn Winter 2013 “Krishna’s Lily” collection by Sunil Mehra


Designer Sunil Mehra unveils his Autumn Winter 2013 collection by the name of “Krishna’s Lily”. The collection is inspired by the various avatar of Krishna, the stories, symbols, and the places which have become spots of worship dedicated to him particularly Vrindavan.

The designs intend to strike a chord with the minds of the viewers and connect them with the supreme Lord Krishna, the creator of all creations. The exclusive creations are woven with natural threads and each garment is a humble tribute to the supreme Lord.

The label “Sunil Mehra” beautifully blends the distinct spheres of high fashion and divinity. Being the only designer to have showcased a Krishna inspired collection at the Iskcon temple, New Delhi.

All I wish for humanity is for them to be Krishna conscious. Clothes are just a medium of representation, it is the thought behind them which is of utmost importance”, he says.

The attire’s are available at M – 66 , M block , Gk 1 , New Delhi

HOLLI launched its fourth outlet in Mumbai


HOLLI store inaugurates its fourth store in Viviana Mall, Mumbai. The new store showcases Holii’s latest and complete range of products such as handbags,clutches, travel bags, wallets, bag jewellery and belts.

The store design has been conceptualized by Gudjon Bjarnason, who brings his edgy Icelandic aesthetics to Holii’s drive for innovation. Features like the quirky illustrations on the walls, the glamorous ad-campaign  images and the 3D letters on the walls – REAL LEATHER. BORN IN INDIA gives the customers a complete brand experience.

Ashni Biyani, the Director of Holii says, “The women of the  region has a strong self of self and will find a great connect with Holii which believes in originality.”

Also, the peacock artwork behind the cash counter made with colourful leathers is exclusive to the store and has been made by the in-house design  team. Prior to this Holii has been available at Rcity Mall, Ghatkopar; Palladium Mall, Lower Parel and Infinti Mall, Malad.